Victor Olaniyan

Content Marketing Manager & Digital Strategist

LinkedIn

About

A dynamic Content Marketing Manager and Digital Strategist with over five years of experience driving growth for startups and tech-enabled businesses in Africa's emerging markets. Expert in crafting high-performing content strategies across B2B and B2C campaigns, encompassing SEO, editorial planning, stakeholder collaboration, and end-to-end content operations. Proven ability to deliver measurable results in lead generation, brand engagement, and conversion optimization through compelling storytelling, digital advertising, email marketing, and event marketing. Proficient in leveraging data-driven insights, CRO, and advanced ad targeting to spark conversations and achieve business objectives. Passionate about collaborating with forward-thinking teams to amplify brand narratives and drive impactful results.

Work Experience

Marketing & Distribution Associate

Businessfront Inc.

Jan 2025 - Mar 2025

  • Led B2B content and email marketing campaigns across Africa, significantly increasing engagement and attendance for key webinars (Finance in Africa, Energy in Africa).
  • Developed and distributed targeted blog posts, email nurture sequences, and promotional content, optimizing for audience engagement and funnel progression.
  • Orchestrated comprehensive content and email marketing plans for Lagos Startup Expo 2025, encompassing strategic development, content calendar management, exhibitor promotion, and digital outreach.
  • Collaborated cross-functionally with design teams to produce high-impact landing pages and creative assets for integrated marketing campaigns.
  • Streamlined content calendar and pipeline management across diverse campaigns to ensure timely delivery and strategic alignment.

Content & Social Media Strategist

Techpoint Africa

Jul 2024 - Dec 2024

  • Authored SEO-optimized and thought leadership content, enhancing Techpoint Africa's visibility and authority across diverse media channels.
  • Designed and optimized high-converting content funnels, integrating lead magnets, email series, and strategic content audits to maximize performance.
  • Crafted compelling copy for lead generation campaigns, achieving an average 68% conversion rate for business clients via educational email courses (EECs).
  • Executed targeted paid advertising campaigns, significantly increasing early-stage startup founder attendance at the monthly Pitch Friday event.
  • Pioneered new content distribution channels through a niche social media framework, expanding Facebook page followers by over 12,000 in two months.
  • Led B2B digital marketing campaigns across LinkedIn, X (Twitter), and Meta, resulting in a 35% increase in engagement rates.

Event Content Associate / Reporter

Techpoint Africa

Feb 2022 - Jun 2024

  • Managed end-to-end event marketing for high-profile tech and startup events, successfully securing over 21,000 registrations.
  • Spearheaded campaign planning and email marketing for major events (e.g., The Fintech Summit, Lagos Startup Expo 2023), significantly boosting attendee and exhibitor turnout.
  • Developed SEO-optimized landing page content and blog posts, enhancing digital campaign effectiveness.
  • Authored engaging social media copy for both paid advertisements and organic posts, driving event promotion.
  • Fostered cross-functional collaboration with sales, editorial, and design teams to align marketing objectives and ensure cohesive event messaging.
  • Provided critical onsite support, managing press coverage and streamlining registration processes for major events.
  • Directed content marketing initiatives for the East Africa Digital Innovation Summit 1.0, expanding reach across Kenya, Rwanda, and Uganda.
  • Orchestrated marketing efforts for external events, partnering with sponsors to maximize attendance and achieve event objectives.
  • Served as the lead reporter for Techpoint Africa's event coverage service, delivering comprehensive media coverage and generating engaging content for tech and startup events.
  • Partnered with event organizers and businesses to tailor event coverage, ensuring alignment with brand messaging and target audience objectives.

Writer | Digital Campaign Strategist

Freelance

May 2018 - May 2024

  • Developed and executed B2B content strategies targeting HR leads across blog, social media, and email channels.
  • Designed and implemented original landing pages and content briefs, enhancing product education and inbound marketing initiatives.
  • Engineered high-converting, content-driven sales funnels leveraging SEO articles and optimized landing pages.
  • Produced targeted case studies and articles, meticulously aligned with buyer personas in the European B2B SaaS market.
  • Provided comprehensive SEO content strategy and writing services to diverse startup and SaaS clientele.
  • Authored impactful press releases and news articles for leading artificial intelligence and blockchain publications.
  • Led and managed writing teams, integrating AI-supported workflows to boost efficiency and content quality.

Education

Geography

Obafemi Awolowo University, Nigeria

Sep 2014 - Jun 2018

Certificates

Diploma, Professional & Digital Marketing

CIM | The Chartered Institute of Marketing

Apr 2026

SEO Manager Certification

Bluearray Academy, UK

Jul 2025

Training in Journalism

Techpoint Writers Bootcamp

Apr 2021

Project Management

Ife Business School, Nigeria

Jul 2017

Languages

English (Fluent)

Skills

Content Strategy & Execution

  • Content Strategy
  • Content Planning
  • Content Development
  • Content Distribution
  • Content Management
  • Editorial Planning
  • AI-Assisted Content Creation

Writing & Editing

  • Copywriting
  • SEO Writing
  • Journalistic Reporting
  • Press Releases
  • Blog Posts
  • Email Copy
  • Landing Page Content

Digital Marketing

  • SEO
  • Email Marketing
  • Event Marketing
  • Digital Advertising
  • Lead Generation
  • Content Funnels
  • Conversion Rate Optimization (CRO)
  • Paid Ads
  • Social Media Marketing
  • B2B Marketing
  • B2C Marketing

Analytics & Tools

  • Google Analytics
  • Pagesense
  • WordPress
  • Zoho CRM
  • Figma
  • Advanced Ad Targeting

Collaboration & Leadership

  • Cross-functional Collaboration
  • Stakeholder Collaboration
  • Team Leadership
  • Project Management
  • Campaign Management

Content Performance Reporting

  • Performance Metrics
  • Reporting
  • Data Analysis

References

Chris Anaele

Director of Growth & Partnerships - Businessfront | +2348146586642

Oladipupo Ajayi

Platform Engineer - TrueFoundry | [email protected] | +2348168274343